This non-marketing box only populates if the studio is sending messages outside of TCPA hours (8am-8pm)--on both the Campaigns and Conversations page.
Conversations:
Campaigns:
Reminders/Follow Ups/Waitlist Templates:
To ensure your reminders are sent at any time of the day, make sure the template has been enabled with this option.
Select the 3 dots > Edit Information.
Scroll towards the bottom of the page to view the checkbox for I acknowledge that this is a Non-Marketing Template.
Click Update to save your changes.