Understanding 10DLC
In the ever-evolving landscape of telecommunication, a new standard has emerged that promises to revolutionize business text messaging: 10DLC, or 10-digit long code. This innovative solution has been crafted by US mobile carriers to ensure a safe, efficient channel for businesses to connect with their customers.
As businesses increasingly recognize the value of texting in customer interactions, mobile carriers are stepping up efforts to curb spam and enhance communication quality. In recent years, business text messaging has undergone significant transformations, setting the stage for the introduction of 10DLC.
For businesses, compliance with the recent regulations and adherence to the Do Not Call Registry are crucial. Failing to abide by these regulations can result in hefty fines and damage to your reputation. To navigate this landscape effectively, businesses must:
- Secure Consent: Obtain explicit written consent before sending automated marketing communications to customers.
- Update Procedures: Regularly review and update internal procedures to align with TCPA regulations and any subsequent rulings.
- Consult Legal Experts: Seek legal advice to ensure your communication practices comply with TCPA guidelines.
- Respect the Registry: Scrub your call lists against the Do Not Call Registry to avoid contacting individuals who wish to be excluded from telemarketing.
A New Era of Business Communication
The purpose of 10DLC is straightforward: it represents a fresh industry standard developed by US mobile carriers, designed to facilitate secure and effective communication between businesses and customers via text messages. This standard is a response to the growing importance of text-based customer engagement and the need to maintain a spam-free environment.
For businesses utilizing 10-digit numbers for text messaging, enlisting in The Campaign Registry, a mobile carrier registration system, is a prudent choice. Connect customers are guided through this process during sign-up, ensuring seamless compliance.
Why 10DLC Matters for Your Business
When your business texting number is registered with The Campaign Registry, several benefits can follow:
- Higher delivery rates.
- Faster messaging.
- Fewer messages flagged as spam.
- Costly fees imposed by carriers are avoided.
- Customers can trust the legitimacy of your messages.
- Expenses decrease as reliance on short codes is minimized.
This translates into stronger relationships with your audience. Moreover, the time you save by sidestepping spam concerns lets you focus on meaningful interactions, setting your business apart from potentially spam-heavy competitors.
Brand Registration
Carefully fill out your company’s information
Failure to do so will affect your messaging speed, delivery rates, and volume. False or inaccurate information could lead to fined from carriers.
1. You’ll need to provide business information like the following:
- Company name
- Country
- EIN
- Business Address
- Mobile Number
- Website
Not all of this information is required for every business. Sole proprietorships, for example, will not have an EIN.
2. Complete mobile verification
The phone number you provide during registration must be a text-enabled mobile number.
You will receive a message that you must reply “YES” to in order to complete verification.
3. Complete the use case registration
In this step, you'll provide examples of the types of text messages you intend to send for business purposes.
Brand and use case information is then submitted to carriers. This carrier verification step may take 5-10 business days. During this time, the mobile carriers do not allow you to send text messages.
We will provide support and status updates during your verification process. Once verified, you can begin messaging with Connect.
10DLC Messaging Use Cases
What are the reasons to use 10DLC messaging? These are often referred to as "campaigns" and encompass various purposes:
- Marketing and promotional content.
- Two-factor authentication.
- Account notifications.
- Support.
- Fraud alerts.
- Sales and collections transactions.
ClubReady's aim is to ensure your number aligns precisely with your business's needs, minimizing carrier fees. The specific campaign types you select influence the charges you face.
Impacts on Business Text Messaging
The sweeping adoption of 10DLC impacts all business text messaging platforms and services. Companies like ClubReady, while not mobile carriers themselves, play a crucial role in aiding users' compliance with these new standards. The responsibility of adhering to these regulations lies with individual businesses, as non-compliance can result in substantial fines. Fines of up to $10,000 per message sent from an unregistered 10-digit number are possible.
ClubReady is committed to registering customers' numbers and mitigating the financial impact of these standards. As such, ClubReady will cover the monthly $15 fee imposed by carriers for campaign messaging. We firmly believe these changes will lead to enhanced messaging experiences for both you and your recipients.