Campaign metrics can be used to analyze a previous campaign. The information it provides can help you pinpoint the best days and times to message. This can also determine if the message verbiage should be altered to elicit a better response rate from your audience.
Navigate to Campaigns > select location. The Previous Campaigns screen will appear to the right of the screen.
Select grey rewinding clock icon in the bottom right corner of previous campaign.
Your campaign metrics will populate in a new window.
- Client & Prospects - are the number of recipients selected to receive the campaign message
- Sent - are the number of recipients that successfully received the campaign
- Failed - are the number of recipients that campaign failed to reach
- Responses - are the number of recipients that responded to your campaign message
Requirements - Permissions will be determined by your Role Based Access (RBA).